This post relates to one of my enterprises that offers getting-online solutions for Small businesses worldwide.
Google is a remarkable company. When I decided to include Google Apps setup in the small business email package that I am in the process of selling, I had a few things in mind:
- remarkable companies do not only make great products. They also keep improving them.
- the improvements of remarkable products is based largly on user feedback. In fact, it is this user-centeredness that makes any product (or company) truly remarkable.
- the reason the product is put out in the marketplace is to make money, no doubt, but truly remarkable companies (and their products) tend to focus more on servicing their customers to the best of their understanding and ability. The profits are rightly considered to be a function of their service. The company does not service them to make a profit, it seems, but it makes a profit because it serves the market so bloody well.
I chose Google mainly for their email prowess! Google Docs is the next-in-line application that I personally use the most (after recently reformatting my laptop, I have yet to install Microsoft Office; all my necessary tasks of spreadsheets and documentation are now stored and accessible online, thanks to Google Docs!).
I chose Mosso as the hosting provider because they also display this same remarkable attitude of centering their product around user feedback. Mosso (the company by RackSpace) has identified the core need of the majority of users to use a hassle-free, scalable hosting solution that is up and running in no time, and stay up and running all the time.
Google recently updated their Calendar application and Mosso tweaked a portion of their hosting cloud. Both companies are part of the package I am offering, thanks to God. Both companies’ offerings were solid to begin with, but it is this constant improvements that make any product (or company) truly remarkable.
(You ought to have noticed that the use of the word ‘remarkable’ is done with unrelenting frequency. Blame it on Seth Godin, please.)
remarkable!
no, seriously, google are good. i’d like to hear more about google docs though – i feel nervous having all my precious work just hanging around in cyberspace.
have you any fear of work “disappearing” and no chance to get it back?
cheers
Your concerns are valid, given the nature of the Internet and the level of abstraction that it offers.
But like we both agree, Google is a great company. Using their online services to keep one’s data secure is something that Google works at (to the best of my limited knowledge).
)
Also do check out this interview by Google’s CIO to Men’s Health, where the ‘Organized Man’ uses the online apps exclusively. Neat. (obviously, the bias-ness of a Google top employee using Google products is clearly implied and in all probabilities, present