Entrepreneurship is shifting of resources to make them more efficient. And the purpose of any enterprise is to give you freedom. Read the articles under the category of entrepreneurship to (hopefully) get the inspiration to start (and/or refine) your journey towards financial freedom.
Why would a prospective client trust you especially when you’re starting out?
These three tactics will inshAllah get you more sales, by presenting you as the credible professional that you (hopefully) are!
The first method is to craft your “elevator pitch”. Too many people give a vague answer when they’re asked, “what do you do?”
Dont be that person!
You can use the following hack to craft your introduction… this introduction will
get the right client for you,
will prime the client to see you as a professional and
will immediately set you apart as someone who knows what he or she is talking about.
Second method is to have a website that actually works FOR you. You need to craft the four pages that any pro website must have, and then you need to make sure those pages are visible on your website’s menu.
You need the following four pages:
The Home Page (crafted with a singular objective and with respect your ideal client)
The About page
The Contact page
Product / Services / Store page
Also, as you can see in the video, you do not need to spend thousands of dollars to get your website… anywhere between 100 to 250 dollars is a good start to get your website up and running.
Also, make sure you have a website on your own domain and not Facebook pages… as this will help you stand out. This gives you control over how you want to present your information etc.
Third method is my favorite: educate your prospect!
Once you start looking at your “sales material” as an opportunity to “remove some pain and install some pleasure” in the lives of your prospects, they will start seeing you as an authority in your field. And everyone buys from the authority.
Even if you’re just handing out pamphlets and brochures of your work, you can make that work MORE for you; use all of your sales material to help your prospect!
This education actually serves a clear and defined purpose of establishing you as the authority in your marketplace. And everyone buys from the authority!
These three methods can help you set yourself apart from the crowd, especially when you are starting out selling services or products. Hope this was helpful,
Meet an addventurer! We are introducing Profiles of Addventurers here at JAV by Momekh. I have long wanted to profile interesting people doing remarkable work, and I even ended up doing a close knit meetup this year (more are expected next year). This is part of the series of people You should be learning from if you want to be creatively self employed, do an online business or live a life of adventure!
I met Iftikhar way back in the day…when Badar (then at Google) and Jahan Ara (PASHA) used to arrange all these blogger meetups.
He is always the one with the biggest smile and the loudest laugh!
The cool thing is that I remember him as being “part of the audience” … and now he has become the go-to person if you want to meet people in the tech industry.
He, along with a mutual friend Zain Majid, started TEC in 2011. TEC puts together conferences and meetups and is responsible for some of the most respected events in the calendar.
Here are the questions and answers we exchanged:
When did you start TEC and how did it start?
Iftikhar: TEC started in 2011 as a side business. Zain was working at a bank at the time, and I was busy in different tech startups…so it had to be a side business.
But later, in 2013, we finally decided to quit everything else and take TEC as a full time business.
WHY did you start a business instead of doing a job?
I was born into a business family. But while I was pursuing my bachelors (undergraduate) I attended a lot of entrepreneurship events. Those events inspired me to start my own venture instead of doing a job or even joining my family business.
My business partner and friend, Zain, he was working a job at the time, and I took it from him that doing a job stifled your creativity. He would not be allowed to introduce new concepts in the organization just because they were “new”.
And both of together really gelled as a team; one is good at PR and the other’s good at marketing in general.
Any special reason you went into the conference business? Why this type of business specifically?
When we started TEC (which stands for Trainings, Events, Consultancy), we didn’t have any plans for conference management as a business. But then it got exciting!
There are only a couple of conference producers in Pakistan that are producing quality conference for the industry. Also, a lot of people want to start an event management business, but hardly anyone opts to arrange and produce and execute a national level conference.
Conferences are definitely a niche business.
What are the UNIQUE challenges of the conference business?
Well it’s a unique business!
As we plan for a yearly conference, it becomes very challenging to sell it. And then there is a dearth of good speakers. To convince a sponsor, it is difficult, as we’d need to narrow down on our niche.
Most of our sales are through word of mouth at the end of the day.
How would you start planning a conference? How does that work flow look like?
Conferences usually start at the agenda level, where we discuss the actual timetable of the conference with potential industry leaders.
We then decide on a list of speakers together, and then the search starts. I’d say about 85% of our work is actually on the computer/Internet, getting in touch with different people related to the event.
Do you use any Calendar application to schedule your day?
Yes! Google Calendar to schedule the day. Makes everything easier, especially using it on our phones.
Iftikhar’s Latest Venture
Iftikhar’s company TEC is arranging their fourth annual DIGIMARK conference. It’s about digital marketing, not only in Pakistan, but also the region.
I’ve always wanted to attend DIGIMARK, and inshAllah, this year, I will be there.
I have written before how important it can be to attend such conferences. You get to meet people in your field and you learn and you grow.
I’ve made very important connections at meetups and conventions and seminars. Alhumdulillah. So I highly recommend you attend the conference, if you have any steaks involved in digital marketing.
You can check out the line of speakers here, and then register for the conference at this link. The conference is on the 24th of November, in Royal Palm Lahore, it’s a full day event…
Also, if you want to learn anything on how to run a national level conference, how to get those last minute tickets to DIGIMARK, get group discounts, check TEC’s upcoming events, you can talk to Iftikhar directly here (he always tries his best to help!)…
Did you like this quick profile? How would you improve it? Remember, this is not a “detailed” interview, just a quick profile of people doing their own thing in today’s knowledge economy. Let me know what you think.
Share this with the world (see sharing buttons on this post)
Iftikhar is a permanent feature of the Pakistani tech and conference scene and I am honored to know him. A hard working addventurer indeed!
Have questions regarding converting your hobby into an online business, running a blog as a business or living a life of adventure? Head over to http://blog.momekh.com/ask-momekh/
I was recently asked this question, and I quote:
“I hope you can shed some light as they are directly related to how you do what you do.
1. You earn via various means. You have a blog, sell e-books, cakes, affiliate marketing, you give speeches and talks etc. Thats great! What I want to know is, which of these would you prefer on the others, if you had to choose just one as the most lucrative source of income?
2. Please answer #1 again, this time picking the one that gives you the most overall satisfaction or a sense of achievement.
Looking forward to your response. Thank you.”
You can see the reply to this question in the video below:
If you have trouble viewing the YouTube video, you can see the same video on our Facebook page:
A week ago, I wrote a blog post stating that anyone can generate $100,000 a month in income. To prove it, I told you that I’m going to create a new company and grow it from scratch without leveraging my connections.
In the majority of your comments, you told me you wanted me to create a new company in a space that I had no ties to. So I’m now starting a nutrition blog.
The official start date will be April 1, 2015. And within 12 months, I have to get the blog to generate $100,000 in monthly revenue.
I have, in my naivety and foolish bravado I’m sure, decided to join him in this challenge.