Addventurer: Iftikhar Hussain Running a Conference Business from Lahore, Pakistan

Meet an addventurer! We are introducing Profiles of Addventurers here at JAV by Momekh. I have long wanted to profile interesting people doing remarkable work, and I even ended up doing a close knit meetup this year (more are expected next year). This is part of the series of people You should be learning from if you want to be creatively self employed, do an online business or live a life of adventure!

Meet Iftikhar…

Iftikhar Hussain at the JAV by Momekh Meetup, here in Lahore.
Iftikhar Hussain at the JAV by Momekh Meetup, here in Lahore.

I met Iftikhar way back in the day…when Badar (then at Google) and Jahan Ara (PASHA) used to arrange all these blogger meetups.

He is always the one with the biggest smile and the loudest laugh!

The cool thing is that I remember him as being “part of the audience” … and now he has become the go-to person if you want to meet people in the tech industry.

He, along with a mutual friend Zain Majid, started TEC in 2011. TEC puts together conferences and meetups and is responsible for some of the most respected events in the calendar.

Here are the questions and answers we exchanged:

When did you start TEC and how did it start?

Iftikhar: TEC started in 2011 as a side business. Zain was working at a bank at the time, and I was busy in different tech startups…so it had to be a side business.

But later, in 2013, we finally decided to quit everything else and take TEC as a full time business.

WHY did you start a business instead of doing a job?

I was born into a business family. But while I was pursuing my bachelors (undergraduate) I attended a lot of entrepreneurship events. Those events inspired me to start my own venture instead of doing a job or even joining my family business.

My business partner and friend, Zain, he was working a job at the time, and I took it from him that doing a job stifled your creativity. He would not be allowed to introduce new concepts in the organization just because they were “new”.

And both of together really gelled as a team; one is good at PR and the other’s good at marketing in general.

Any special reason you went into the conference business? Why this type of business specifically?

When we started TEC (which stands for Trainings, Events, Consultancy), we didn’t have any plans for conference management as a business. But then it got exciting!

There are only a couple of conference producers in Pakistan that are producing quality conference for the industry. Also, a lot of people want to start an event management business, but hardly anyone opts to arrange and produce and execute a national level conference.

Conferences are definitely a niche business.

What are the UNIQUE challenges of the conference business?

Well it’s a unique business!

As we plan for a yearly conference, it becomes very challenging to sell it. And then there is a dearth of good speakers. To convince a sponsor, it is difficult, as we’d need to narrow down on our niche.

Most of our sales are through word of mouth at the end of the day.

How would you start planning a conference? How does that work flow look like? 

Conferences usually start at the agenda level, where we discuss the actual timetable of the conference with potential industry leaders.

We then decide on a list of speakers together, and then the search starts. I’d say about 85% of our work is actually on the computer/Internet, getting in touch with different people related to the event.

Do you use any Calendar application to schedule your day?

Yes! Google Calendar to schedule the day. Makes everything easier, especially using it on our phones.

Iftikhar’s Latest Venture

Iftikhar’s company TEC is arranging their fourth annual DIGIMARK conference. It’s about digital marketing, not only in Pakistan, but also the region.

I’ve always wanted to attend DIGIMARK, and inshAllah, this year, I will be there.

I have written before how important it can be to attend such conferences. You get to meet people in your field and you learn and you grow.

I’ve made very important connections at meetups and conventions and seminars. Alhumdulillah. So I highly recommend you attend the conference, if you have any steaks involved in digital marketing.

You can check out the line of speakers here, and then register for the conference at this link. The conference is on the 24th of November, in Royal Palm Lahore, it’s a full day event…

Also, if you want to learn anything on how to run a national level conference, how to get those last minute tickets to DIGIMARK, get group discounts, check TEC’s upcoming events, you can talk to Iftikhar directly here (he always tries his best to help!)…

Did you like this quick profile? How would you improve it? Remember, this is not a “detailed” interview, just a quick profile of people doing their own thing in today’s knowledge economy. Let me know what you think.

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Iftikhar is a permanent feature of the Pakistani tech and conference scene and I am honored to know him. A hard working addventurer indeed!

اللہ نظربد سے بچاے، آمین۔



A trip down memory lane!

social media summit karachi pakistan
From 2011. Travelled to Karachi for the Social Media Summit. From left to right: Usman Latif, Zain Majid, Iftikhar Hussain, Good Ol Me.



The Easiest Method of Accepting Credit Cards from your Customers [Doing Business Online]

Receiving online payments from your customers is not as simple as some make it sound. But it is not as complicated either.

And if you are trying to run a digital kingdom from Pakistan, then there are few more hoops that you may have to jump through.

But this is something that is fun to set up, and once you understand how the overall system works, it is going to be easy as well. God willing.

Should You do Lucrative Work or Fulfilling Work?

Have questions regarding converting your hobby into an online business, running a blog as a business or living a life of adventure? Head over to


I was recently asked this question, and I quote:

“I hope you can shed some light as they are directly related to how you do what you do.

1. You earn via various means. You have a blog, sell e-books, cakes, affiliate marketing, you give speeches and talks etc. Thats great! What I want to know is, which of these would you prefer on the others, if you had to choose just one as the most lucrative source of income?

2. Please answer #1 again, this time picking the one that gives you the most overall satisfaction or a sense of achievement.

Looking forward to your response. Thank you.”


You can see the reply to this question in the video below:


If you have trouble viewing the YouTube video, you can see the same video on our Facebook page:


Let me know what you think in the comments below…

And if you are not a member of the Momekh/JustAddVenture Community, then you can join at

Thanks and peace out :)

How to Generate $10,000 a Month from a Brand New Blog The 10% of Neil Patel's Challenge


Neil Patel is an SEO expert, an entrepreneur and a blogger extraordinaire.

I have learnt a lot about blogging and search engine marketing from his blog over the years.

And he recently announced a “challenge” to earn $100,000 per month from a new blog that he will launch.

Yeah you read that right, 100,000 US dollars per month.

He announced the challenge on his blog, and I quote:

A week ago, I wrote a blog post stating that anyone can generate $100,000 a month in income. To prove it, I told you that I’m going to create a new company and grow it from scratch without leveraging my connections.

In the majority of your comments, you told me you wanted me to create a new company in a space that I had no ties to. So I’m now starting a nutrition blog.

The official start date will be April 1, 2015. And within 12 months, I have to get the blog to generate $100,000 in monthly revenue.

I have, in my naivety and foolish bravado I’m sure, decided to join him in this challenge.

I still rue the day when I “thought” about joining Pat in his Niche Site Duel so many years ago. I never did it, only “thought” about it! Not this time around! Continue reading How to Generate $10,000 a Month from a Brand New Blog The 10% of Neil Patel’s Challenge

5 Steps to make it EASY to talk about money

Thinking about money got me thinking about toasters. You see, I’ve got a question for you: is money the root of all evil?

Aren’t people – people making choices, albeit poor one – are the root of evil? Yes, they use money to “express” their evil… just like guns don’t kill people, people kill people.

And this gets me thinking: if guns dont kill people, people kill people, does this mean that toasters dont toast toast, toast toast toast.

talk about money is difficult

And this I think is absolutely funny. But money on the other hand, is not a funny topic, as you’ll see.

Continue reading 5 Steps to make it EASY to talk about money