Blogging is no more ‘the new thing’. So if you are looking to ride the ‘wave of the future’, you are like four years late.

The reasons to blog can be dime a dozen, so I am sure you have one as well. That is good. Having a reason to write will increase your chances of actually writing something on your blog that some innocent soul may find interesting. Or worthy of the holy-grail of blogging, a comment!

To start writing, all you’d need is a pen and a piece or pad of paper. To start blogging, you’d need a computer, some (if not ample) web space, a blogging software/platform and eventually an internet connection. You can get the hosting, domain etc here (please note, I own this little enterprise, so buying from this may end up benefiting me directly. Can you live with that? ).

When you have the necessary items set up (PC, Web space, Blogging Platform), you would start off by writing about what you feel like. This will give you a high of unmeasured proportions. And it will get you probably no where. Our lives are highly interesting to us and only us. Unless you present it from the readers’ perspective that makes it interesting for them. It has a lot to do with presenting your content that is sell-able (selling here does not necessary mean earning a profit in terms of money - it means earning a profit in terms of your readers’ attention). Take a clue from newspapers; they are not in the business of reporting the facts, they are in the business of selling newspapers. Some of the times, facts make way into their papers, but that is a function of selling to the market. So, now that you are over your Homer Simpson moment, I suggest you take stock of what you want to say, and how you can make it interesting. (Of course, this advice is for the general, everyday blogger. If you are into serious publishing, then finding your market is the only thing that will differentiate between your success or failure. And yes, I said the only thing. But given that you are an everyday blogger who wants to say what he or she feels needs to be said, then read on.)
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