From a marketing perspective, the “USE ME” sign on waste baskets around the world, is a magnificent piece of copywriting. Much like the ‘Got Milk?’ campaign, but only non sponsored and adapted in the gazillion or so countries in the world. You will be allowed to think that the Use Me tagline has been wasted. […]

By God’s Grace, I have been able to get along with presentations quite successfully. Since I first started giving them at college (PICS, now UCP), I have been on the top of this game. So much so that during college, I actually intended to write a book titled presenting for your college courses. And for […]

Hate this to the core. Focus. It makes life so easy. Hey Mister, yeah you sir, with the muffler hanging low on your shoulder, how about a little bit of this and little bit of that for a little bit of gain? No friend, not now. I have focus. There is a charm in wandering […]

All marketers are liars. Well not really. Even an average marketer will never lie. Why? Because it is bad for business, that is why. So what do they do? They bend the truth. Put another way, they present the truth in digestible forms. I also believe that is the best way forward; to present the […]

I have been neglecting a sizeable part of my life for quite some time now. The Net. Oh I have been on the damn thing for ages. Given that I like to write, I am naturally drawn towards the whole blogging thing. (Blogstarta being the newest addition). I am currently creating and revamping websites that […]