Tag Archives: Seth Godin

Please, do not make this mistake

This happens to the best of us, and it has happened to the biggest amongst us. From solo freelancers to Small & Medium Enterprises and from Large companies to really, really large companies – everyone is known to make this mistake. They forget to identify their space. The price so many have paid of being […]

The SAS System

For lack of a better name, it is called the SAS System. Or ‘The Slow And Steady System’. All the words are important. The Problem Statement You have a product, and it costs you USD X per unit to produce. You check the market, and the market price is say X+40%. To enter the market, […]