This post relates to one of my enterprises that offers getting-online solutions for Small businesses worldwide.
Google is a remarkable company. When I decided to include Google Apps setup in the small business email package that I am in the process of selling, I had a few things in mind:
- remarkable companies do not only make great products. They also keep improving them.
- the improvements of remarkable products is based largly on user feedback. In fact, it is this user-centeredness that makes any product (or company) truly remarkable.
- the reason the product is put out in the marketplace is to make money, no doubt, but truly remarkable companies (and their products) tend to focus more on servicing their customers to the best of their understanding and ability. The profits are rightly considered to be a function of their service. The company does not service them to make a profit, it seems, but it makes a profit because it serves the market so bloody well.